SONY MUSIC X T.C.D
BRAND | EXPLAINER
VIDEO ā
WE CREATED AN ONLINE TRACK EXPLAINER WITH TROY CASSAR-DALEY, DISCUSSING HIS SONG, ENGAGING AUDIENCES, BUILDING TRUST, AND DELIVERING VERSATILE CONTENT.
THE BRIEF
EXPLAINER VIDEOS SUPPORT ALBUM RELEASES FOR SONY MUSIC, BOOSTING VISIBILITY, STRENGTHENING ARTIST BRANDING, AND ENHANCING AUDIENCE ENGAGEMENT.
THE SOLUTION
WE INTEGRATED A LIVE RECORDING WITH SONY MUSIC ARTIST TROY CASSAR-DALEY DISCUSSING FAVOURITE MUSICIANS, ROCKSTARS, AND HIDDEN LOCAL SURF BREAKS.
